Make A Wish Day 2021

Make A Wish Day 2021

One year ago we were delighted to help Sam’s wish come true to give back to healthcare workers on the frontline of the pandemic. To celebrate the anniversary of Sam’s wish for Make A Wish Day, we joined Make-A-Wish Foundation of New Mexico to sponsor...
Pay It 4Ward

Pay It 4Ward

Sharing these Pay It 4Ward stories really warms our hearts. Keep spreading kindness New Mexico! Check out the latest story featuring the Tigers animal sanctuary owner from KOB 4.
Legacy of kindness lives on

Legacy of kindness lives on

Our recent partnership with Youth Department Inc. (YDI) brought together New Mexico youth to learn how they can Spark Kindness in their lives. Thank you to the Albuquerque Journal for highlighting this awesome work with the Head Start program. Check out the full...
Pay It 4Ward

Pay It 4Ward

Another wonderful way to share a little kindness in NM! Have you seen the newest KOB 4 story about ways to Pay It 4Ward? Check out the full story here.
Pay It 4Ward

Pay It 4Ward

We always love seeing all the kind, loving, caring, and sharing things happening around NM! Check out the latest Pay It 4Ward segment from KOB 4 honoring those spreading kindness at every opportunity!